Australia's first Paddock to plate marketplace!
Half A Cow is an online marketplace connecting local farmers direct to local consumers. They help farmers get a fair price for their hard work, while providing customers with quality fresh meat at a wholesale price.
Our mission is to bring great-tasting meat to the consumer, direct from their local farmer and butcher. Our platform enables farmers to sell their cows as “meat”. Each farm has their own store on our marketplace and their own brand with their own loyal customers.
The vision is simple. We want as many local farms as possible to be able to sell fresh local meat, to local consumers – across Australia and even the world!
Australia's first Paddock to plate marketplace!
Half A Cow is an online marketplace connecting local farmers direct to local consumers. They help farmers get a fair price for their hard work, while providing customers with quality fresh meat at a wholesale price.
Our mission is to bring great-tasting meat to the consumer, direct from their local farmer and butcher. Our platform enables farmers to sell their cows as “meat”. Each farm has their own store on our marketplace and their own brand with their own loyal customers.
The vision is simple. We want as many local farms as possible to be able to sell fresh local meat, to local consumers – across Australia and even the world!
What is Half A Cow?
We are an online marketplace connecting you with local farmers looking to sell meat direct. No sale yards, no wholesalers, just you, the farmer and the butcher.
We take a small comission from each sale to help run and grow our platform. This is typically LESS than a farmer already pays in the sale yards.
We want to change the game for farmers across Australia helping them get online, sell direct and make a fair profit for their hard work.
More than just cows!
Where do I start?
Great Question!
If you’ve never bought meat directly in bulk from a farm before we highly recommend reading the two articles below.
If you’re up to speed on the process and the result, and you’ve got your chest freezer ready, then jump straight to the store pages below.
When buying meat in bulk direct from the farm its important to understand what you’re buying and how it’s different from buying at a supermarket.
There is incredible value to be found by purchasing in a “whole side” or “half side” of a cow or sheep. You get the best cuts at the lowest price, as well as a huge variety of different cuts you may not have ever used – but will grow to love as you expand your cooking skills and understanding.
Another factor to consider when buying in bulk is freezer space. We’ve made a quick and easy guide to help you choose what will fit.
Beef will freeze safely for up to 12 months, which is more than enough time for a family to eat and entire half side of beef.
We also find that some people will split a quarter of a cow between two families, cutting both the cost and freezer space needed in half!
If space is an issue, consider purchasing a side of Lamb or Pork, which is about the same as an eight of a cow!
Half A Cow - As Seen On TV!
We were lucky enough to get on TV just before our launch! We plan on taking Half A Cow national to help Australians all over purchase meat direct and support their local community in the process!