Gippsland Jersey

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Hello, we are Steve Ronalds and Sallie Jones, the co-founders of Gippsland Jersey, a boutique milk brand born out of our own personal challenges during the 2016 milk crisis.

We’re building for the future generation of dairy farmers who desire a fair and independent food system which seems to be shrinking fast – especially in QLD and NSW. It’s daunting to witness the unhealthy control that large corporations have over our food. We’re determined to remain proudly independent and Australian-owned. Who’s on team with us? 

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Hello, we are Steve Ronalds and Sallie Jones, the co-founders of Gippsland Jersey, a boutique milk brand born out of our own personal challenges during the 2016 milk crisis.

We gave birth to a milk company that we never intended to start: in a nutshell Steve was lost faith in the dairy industry when the dairy crisis happened and he wanted to ensure that he could make his farm sustainable into the future (he carries lots of debt from the purchase of the farm from his mum & dad). Sallie’s life tipped upside down when her entripeneral dairy farming dad took his own life just a few weeks before the dairy crisis.

Steve was angry and Sallie was heartbroken. Is that a good way to start a business partnership?

Because Starting a business partnership is a risky venture, with the potential for things to go haywire.

When we embarked on the Gippsland Jersey journey – literally after meeting a couple of times for a coffee and loose chat over a 3 month tome frame before we hit ‘go’ button. we didn’t have grand visions apart from making change in a challenging industry. Our humble aspirations were for Sallie to earn enough to cover her children’s school fees to St Paul’s and for Steve to alleviate some farm debt.

We’re delighted to share that Sallie has achieved her goal and her children are thriving (kids are indeed a costly but rewarding investment!). Steve is steadily working towards his goal – a journey that’s proving to be a bit longer than Sallie’s

Our partnership thrives on mutual respect, open communication, unwavering dedication, and lots of sacrifice.

Statistics indicate that 60% of startups fail within the first three years, and of those, only 50% turn a profit. It’s a challenging landscape, with Australia witnessing a high failure rate in the small business sector.

Gippsland Jersey will celebrate 8 years this September and we seem to have navigated many hurdles, but each time, we’ve persevered thanks to the sheer grace of God

Our business partnership flourishes because our morals and values are aligned. Without this alignment, our business would be rife with conflict.

Our brand is driven by values and heart, anchored by three pillars that give purpose to all we do:

1. Ensuring fair prices for farmers.
2. Committing to social change in rural health & wellbeing and suicide prevention.
3. Promoting kindness.

These pillars, along with the invaluable and very significant support and contributions of our families (sometimes massive sacrifices!), farmers, factory staff, admin team, stockists, and loyal customers, have guided us on our journey. We are deeply grateful for your unwavering support

What’s on the horizon for 2024? We aspire to grow. We aim to be the go-to choice for table milk. Big question is How we’ll compete with the corporate giants is still a question without a clear answer, but we’re committed to giving our all and showing up every day.

We’re building for the future generation of dairy farmers who desire a fair and independent food system which seems to be shrinking fast – especially in QLD and NSW. It’s daunting to witness the unhealthy control that large corporations have over our food. We’re determined to remain proudly independent and Australian-owned. Who’s on team with us?

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