Why Farmer to Fridge?

You’re a farmer right? Not a web developer!

Our aim is provide farmers of all shapes and sizes the perfect platform to launch their Farmer to Fridge journey.

By joining our marketplace your farm and customers will beneft from our purpose build sales platform. 

New Platform Launching Soon!

Register before the launch of V2 (coming late 2023) to “lock in” our current service fee and other exclusive first farmer benefits. 

What's coming in V2?

Better Web Experience

While our current website is … alright. Our new platform has been literally built from scratch. 

We’ve taken all our learnings from the last 12 months, all the feedback from customers, farmers and butchers. 

We’ve used this information to help solve problems, make updating  customers easier, and give more control over how you sell. 

Find and Connect

More than a sales platform. 

We’re building in the ability for farmers to connect directly with butchers and refrigerated couriers right though the platform.

This means no more ‘rining around’ or updating cut sheets. It’s all done right through the app. 

Build your Farmer to Fridge brand in minutes!

Dynamic Cut Options

A core element in V2 is our system that connects your farm, product and butcher in one direct chain.

This allows for greater range cut up options without the need to add multiple products. 

The system will help “nudge’ customers to order larger ‘quantity’ in order to ‘unlock’ more cut options. 

These are set by YOUR butcher and update instantly!

Better Farm Profiles

No farms are created equal. 

In V2 we’re letting farms really tell their story. We are also giving the website a complete visual overhaul. So your farm profile will also LOOK nice!

We will also be offering the chane for farmers to showcase external certifications and awards, plus exploring the possibility of “small farm” focused certifications. 

Faster Farmer Payments

Quite a bit of the current website relies on humans to push a button.

In V2 we’re working on automating the farmer payment and customer credit systems so you’ll get paid faster, and with greater accuracy. 

Third party invoices such as butcher prep work can also be generated by our system. 

Order and Delivery Windows

Another “core” element of V2 is the Order Window and the Delivery Window. 

Farms will be able to quickly and easily communicate to customers when they will have products for purchase, and also when those products will be ready for delivery.

So if you’re selling 10 sheep a year, or 100 a week your sales setup should be painless. 


Payment Plans

We’re exploring a number of selling options for farms. Giving the customers more “ways” to pay for a product will help the farms sell more meat!

We are planning for a range of options such as “pre-pay”, Subscription and potentially an “after pay” style option as well. 


Better Farm Chat

Customer communication is key to a happy platform.

We’re building a live chat function into V2, plus a dedicated messaging center which will allow you to “group” orders together and message multiple customers at the same time.

So if you’ve sold a cow as 1/8th’s and have to update 16 people, you can do this quickly and easily. 

Plus if a customer has a quick pre purchase question you can jump on and close the deal!

Current Platform Features

All these features come Free with your farm registration on the Famer to Fridge platform. Start selling today for free, and just pay a small comisison on each sale.

Full Featured Ecommerce Store

Product Addons

Digital Cut Sheet

Focused Customers

Order Management Portal

Customer Coupons and Credits

Set Prices and Products

Australian Owned and Run

Free Stock Images

Marketing Support

Knowledge Base

Customer Assistance

Premium Features

The following products and services can be purchased for an additional fee though your Farmer to Fridge contact.

Marketing Boost






Your subscription could not be saved. Please try again.
Your subscription has been successful.

Join Our Newsletter

Subscribe to our newsletter and stay updated.

We will email sales or promotions around twice a month.